Green policies are not optional anymore

Legislation is rapidly being penned in compulsory carbon trading schemes and companies are expected to show meaningful outcomes in both their social and environmental performance. Whether changing product lines, manufacturing processes, material sourcing, reducing the carbon footprint, or any other environmental issue, corporate social responsibility is a new way of operating and reporting that calls for change at all levels in an organisation.

“Many leaders are madly trying to implement sustainability programs due to changing consumer and government expectations,” says ChangeTrack Director Warren Parry,  “but struggle in their efforts to manage change. While there is a considerable amount of help available to select and plan investments in sustainability, the success of these investments rests on changing the way people work, their attitudes and behaviours. The tag line at the end of many specifications for sustainable technologies is that ‘good leadership is needed’ and ‘bring about culture change’. As if this is easy. The reality for most organisations is that this is the hard part.”

SustainabiltyTracking™ to effectively navigate change

A new tool developed by ChangeTrack Research helps companies effectively manage change as they undertake sustainability initiatives. SustainabilityTracking - enables leaders to quickly identify if, where and why their sustainability program is off-track and how to get back on the right path. It gives a clear indication of where the different teams in the company are in relation to each other, what actions need to be taken and the overall program’s adoption.

Helps you mobilise the passion for change in your company

Are all the ears and eyes in the company directed towards identifying the target areas for action? Staff typically have a wide range of views about sustainability programs, from deep passion and interest to raw cynicism. They will often see areas for action to which top management is blinded. SustainabilityTracking enables you to tap into and mobilise people’s ‘passion for change’ so the program can be implemented more quickly and more effectively.

Contact Dr Christina Kirsch (click here to contact Christina) to talk further about our research and approach.