How can you put facts on the table and move beyond guesswork? What factors would need to be measured to confirm, in advance, if change is on or off track? How could they be measured? ChangeTracking began in 1998, when ChangeTrack Research initiated new research to answer these questions.

If you were travelling to a foreign country for the first time, you would depend greatly on the knowledge of others who have been there before you. Given change is a journey, the most obvious source of wisdom then is asking change travellers about their journeys and recording their answers. Did they have sufficient resources for the trip? Were their loads too heavy? Were they going too fast or too slow? How well did their leaders communicate? How clear were their roles?

In order to understand the many links between people’s attitudes, their behaviours, teamwork and all other variables in play during the course of a change journey, ChangeTrack Research has rigorously monitored and analysed the journeys of 300,000 individuals in more than 250 organisations around the world engaged in change journeys.

All types of change have been systematically analysed across a range of industries, including growth, restructuring, cost reduction, mergers and acquisitions, shared service implementations, culture change, downsizing and technology transformation programs. A full range of people factors were explored, including feelings, communications, involvement, accountability, leadership, clarity of direction, management competencies and organisation values. Change journeys have been tracked across time, links to hard financial and outcome data have been proven in longitudinal studies, and the impact of change interventions on company results has been examined.The wisdom from this research is embedded in our change Maps and Models.